Object valuation is influenced by action observation

We published a new article investigating whether object valuation is influenced by action observation, i.e. by the activity of the putative human mirror neuron system. Although preliminary, this finding suggests that the automatic and covert simulation of an observed action, even when there is no intention to act on an object, influences explicit affective judgments for objects. This work supports embodied cognition theories by substantiating that our subjective preference is grounded in action.

Ticini LF, Urgesi C, Kotz SA (2017) Modulating mimetic preference with non-invasive brain stimulation. Frontiers in Psychology 8:2101.

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